ActiveCampaign combines email marketing, marketing automation, sales CRM, and machine learning for segmentation and messaging. It is popular among small to medium-sized businesses.
Pros
- ✓Powerful and flexible automation builder.
- ✓Integrated CRM capabilities (Sales Pipelines).
- ✓Strong email deliverability and marketing features.
- ✓Relatively affordable compared to enterprise solutions.
Cons
- ✗Can become complex with advanced automations.
- ✗CRM features are less robust than dedicated CRM platforms like Salesforce.
- ✗Reporting could be more advanced for some users.
Cost Factors
- Tiered pricing (Lite, Plus, Professional, Enterprise) based on features and number of contacts.
- Costs increase with contact list size.
- Sales CRM features require higher tiers (Plus and above).
Starting Price: Starts ~$9/mo (Lite - Marketing)