Salesforce Pardot (Marketing Cloud Account Engagement)

Home /Services /Salesforce Pardot (Marketing Cloud Account Engagement)
Salesforce Pardot (Marketing Cloud Account Engagement) illustrative image

Pardot, now part of Salesforce Marketing Cloud Account Engagement, is a B2B marketing automation solution tightly integrated with Salesforce CRM, focusing on lead generation, nurturing, email marketing, and ROI reporting.

Pros

  • ✓Seamless integration with Salesforce Sales Cloud.
  • ✓Good alignment for B2B sales and marketing processes.
  • ✓User-friendly interface compared to some competitors.
  • ✓Leverages Salesforce ecosystem and reporting.

Cons

  • ✗Primarily beneficial for existing Salesforce CRM users.
  • ✗Less flexible than Marketo for complex, non-standard workflows.
  • ✗Feature set might be less extensive than some enterprise competitors in specific areas.

Cost Factors

  • Tiered pricing (Growth, Plus, Advanced, Premium) based on features and automation limits.
  • Costs often tied to the number of contacts in the database.
  • Requires Salesforce CRM (Sales or Service Cloud) Professional Edition or higher for full integration.
  • Add-on costs for features like B2B Marketing Analytics Plus.

Starting Price: Starts ~$1,250/mo (Growth)